mr nova center

One sunny summer afternoon in Madrid, when Jenny-Jing Zhao entered a lifestyle store she was amazed by the variety and colorfulness of silk pocket squares she saw. Upon returning to Shanghai, Jenny who had been working in the fashion industry, decided to make her own pocket squares to bring the stylish gentlemen’s accessories to her home city.

When teamed up with her brother Xing, a new brand was born: a men’s fashion and lifestyle brand with a focus on men’s clothing and accessories designed and made in Shanghai, a city that has a history and tradition for men who care about what they wear.

Y.C.B. foundersDrawing influences from art, literature, film, graphic design and architecture, the brother and sister team started out of their first collection of men’s accessories with printed pocket squares, made of quality Chinese silk from the city of Suzhou. With popularity of the beautifully made pocket squares amongst China’s new gentlemen, in 2015, Y.C.B. delved further into designing collections of  stylish men’s lifestyle products including neckties, bow ties, silk scarves, leather goods and shirts to its audience in China.

pocket squares


Y.C.B. takes pride in our identity of “designed and made in Shanghai”, with dedication to quality and eye for detail. With emphasis on individuality, each of our well-crafted men’s products is individually named and associated with a story which inspired the design, from Shanghai’s Art Deco architecture to David Hockney’s swimming pool paintings, and from Wong Kar-wai’s film Happy Together to Damien Hirst’s most recognized work For the Love of God.

Y.C.B. strives to merge classic elegance and the ever-evolving contemporary urban culture to create a men’s clothing and accessory collection that emphasizes detail, sophistication, taste and personal style.


Love our stylish products and boxes and wish they could be sent out in the next mail to your VIP clients? You certainly can.

We offer customization services to create highly customized and stylish gifts for your next private event, corporate premium or VIP clients. We can work with your creative team or provide creative solutions to completely personalize the perfect gifts of your vision.

From unique prints to types of fabric, leather, textures, branded paper and plastic slip-on sleeves, and stylish box sets made with premium paper, linen, silk and faux suede, your options are unlimited.

Simply get in touch to speak with us about your needs!